6 Top Things Google Want To See On Your Website

You might be aware that any business that is running nowadays certainly needs a digital presence. As your target audience is now mostly available throughout the online platforms, these opportunities aren’t to be missed. The condition has come to such a  selective process that they will be Googling for even the slightest of their doubts or to find a small piece of information. The thing you have to realise here is that your business should also be on the top of Google so that it is easily discoverable for specific searches by the users. A reputed SEO company in Kottayam can help you with it.  

To reach the summit of Google SERP’s, you have to do what Google loves. If you are an online business owner who wants to know how to get your website rank at the peak of the result pages, we have listed out some of the top things Google wants to see on your website. Have a read. 

• Mobile Responsiveness 

The first thing Google love is a mobile-friendly version of your website. According to its latest algorithm, the tech giant will rank sites that are user-friendly for mobile users as 52% of global internet traffic comes from mobile devices. If you have difficulty developing a mobile site, hire the help of web design company Kottayam. They do provide combo services like SEO and digital marketing parallelly for your convenience.and to rank your website atop. 

• Keyword Optimized

Keywords are the search terms users type on Google to find a piece of information. You have to make your website as well as other social pages optimized with relevant keywords. Utilize keyword research tools like Google Keyword Planner, KeywordTool.io, Moz Keyword Explorer etc to get an in-depth insight into what keywords people search for and optimize it accordingly. We suggest you perform it for Long Tailed Keywords (LTK’S) which are less competitive and easier to rank than Short Tailed Keywords (STK’S). SEO company Kottayam can get the job done for you with ease.   

• SSL Certificates 

Besides the user experience and SEO friendliness, there is something else that you have to be aware of, ie; security. SSL certificates digitally bind the information on your website to create a cryptographic key. After the site is SSL certified, you can see a “padlock” and the “https protocol” that allows secure connections to and from your website that keeps your data protected from breaches. Google in its latest algorithm has stated it will also rank those websites that are SSL certified. Get your SSL certified website from the best website developers in Kottayam

• Sitemap Generation

A sitemap is the directory of your website that shows every page so that it can be easily crawled and discovered by Google for indexing. Creating a sitemap will be more suitable if your site is having n number of inner pages and links. After generating it for all pages, you can submit it on webmaster tools. Even though there are 6 different kinds of sitemaps, HTML and XML sitemaps are most recommended by Google for easy indexing. 

• Quality Content  

     

“Content is King”. Quality content is the need of the hour and Google is greedy for indexing such piece of information to the top. You should make sure that your content is not copied or duplicated even on your own website or sub-pages. This can be checked by using plagiarism detecting tools like SMALL SEO TOOLS, Dupli Checker etc. You should ensure it is unique, informative, updated and optimized for the relevant keywords to crawl and rank it higher. 

• Title Tags & Meta Description 

This is part of the keyword optimization process. The title tags and meta description not only need to be written but also have to be optimized properly to be easily indexed by Google. Even though, this is not a major requirement to rank, adding title, meta title & description, H1, H2, H3 tags etc will help the users get more comfortable navigational experience through the page. These also let the readers have an easy scan through your information and give a click. 

Web India Solutions, a website design company in Kottayam can turn your idle running business website into a revenue-generating page. We will make it the way not only Google loves but your customers too will have a favourable impression. Witness more traffic converting to leads to permanent customers with our combo web development, web designing, digital marketing and SEO services.