Conversion Rate Optimization Techniques

Conversions are what gives life to your website. Those who have worked in digital marketing or own an online business know this.

Your website is just like your sales executive: Good ones can make people buy your product or sign up for your services.

An effectively designed website will get a lot of people to become your customer.A bad website won’t.

Improved conversion rates are very important if the sales of your product or service happen more online than offline.

Many digital marketers talk about the importance of social media marketing, SEO, and other online marketing techniques and yet, they miss the point of optimizing a website for maximum conversions. While all these methods do matter, your website also needs a good plan to maximize conversions.

Two third of your website visitors would read a sentence written in a beautiful design rather than reading something plain. If you need people to read what you write on your website, you have to make sure that they are attractive.

What is conversion rate optimization?

A process where you follow a series of steps to improve the rate of visitors who complete a particular task on the website. This is focused on getting your customers to take actions that help you achieve your desired goals.

These actions could be,

Purchasing a product from your website
Signing up for your newsletter
Signing up for your service
Downloading an e-book
Filling out forms
Here are some easy ways to optimize your website for maximum conversion rate.

Relevancy between Ads and Landing page
If you use Google AdWords or any other paid online marketing campaign, one thing you must make sure is that you maintain strict relevance to your ad and landing page. What you say on your ad must be on your landing, exactly as you said in the Ad. Most visitors come to a decision within 5 seconds of opening your website depending on the relevancy of the content.

You need to make sure that your landing page is relevant and conversion rate optimized.

Offer something compelling
Your ad should be about how a customer would benefit from you. You need to make your visitors feel compelled towards buying your service or product.

To ensure that your landing page is compelling enough, use the following tips:

Highlight the benefits your customers will receive
Pinpoint how your product or service helps them in making their lives easier
Explain how you differ from your competitors
Optimize your content for your target audience.
Write contents keeping your target audience in mind. Don’t overwhelm your audience with strong words. No matter how good your website looks, if the contents of your website are a bit heavy to understand for your target audience, you won’t get any conversions.

You can also try writing educational contents for your customers. Research on what your target audience is searching for and provides them with answers.

Write catchy headlines
It’s all about the first impression. Your headline is the first thing that a visitor will see so you need to make sure that you are leaving them a great first impression. Your website title should be appealing and promising.

Think of it this way: What would attract your customer? If you are trying to teach them something, a simple ‘how to’ title would work. Incorporating the question your customers are searching for the most into the title is a great idea. Your title is your first call to action.

Build trust with genuine reviews and testimonials
Testimonials and reviews play an important role when it comes to building trust. An average internet user reads reviews about you and your competitors before they decide upon one. Genuine reviews are a fundamental part of optimizing conversion rate.

Make your website trustworthy
You need to make people believe in you. Your website should contain all the necessary trust elements.

Following are a few trust signals you should have on your website:

Links to social profiles
Payment assurances
Your contact information
Place CTA buttons where it works best
The calls to action buttons on your website are the magnet that captures visitors. Test copies of your CTA buttons to find which copy works best.

For example, You can use a verb to describe the action your visitors should take (e.g.: Contact us ) or you could make it more user-oriented (e.g.: Tell me how to improve my business).

Offer multiple payment options
If you own an e-commerce store, you need to make sure you provide your customers with multiple payment options. Not everyone owns a credit card. Your website should also be enabled with options to pay through mobile wallets, internet banking, and debit cards. This will help you in reducing cart abandonment issues too.

You need to consistently test the results of changes you make on your website to measure improvements in your conversion rates.

When optimizing your website for improving the conversion rate, be natural. Don’t overdo it. Take the right amount of time and care.

Always keep in mind that in spite of all these steps to optimize your conversion rate, your honesty to yourself and your audience is the key element to success.



A study done by a popular digital marketing company in Cochin and Result oriented  digital marketing service in kochi has found out that personalization can indeed improve the customer relationship and sending personalized emails based on user behaviour triggers better response. Why wait for the next moment? Start personalizing your business now!